September 2009
You can't bore someone into buying your product – or into buying in to your message.
More rich media on your website can make it interesting, fun, and easier for your audience to digest.
The World Wide Web's just turned 18. Since opening to the public on 6 August 1991, the web's undergone huge changes to become the global networked information source and communications tool that it is today.
Reading a lot of text onscreen has always been one of the web's drawbacks: it's problematic and tiring on the eyes. Now, faster web delivery via broadband and ADSL means you can move away from text and use more rich media on your website to get your message across.
Strategic use of things like:
- photos & captions
- videos & animations
- static & interactive diagrams, maps & charts
can really energise your website, making your customers sit up and take notice.
A selection of icemedia’s recent projects demonstrates how effective these formats can be:
Carbon Energy
EdCan Learning Resource
Australian Communication Exchange website
Now’s the time to take a fresh look at your website and see whether one of these formats could benefit you. There’s no doubt that as more and more people turn to the web, websites with focused, entertaining messages will hold people’s attention better and help them retain information longer.
Interested? Contact us to find out more.