icemedia
A Dialog Group company
portfolio
Carbon Energy
3D animation and videos highlighting key messages.
Website
3D Animation
Video Production
The challenge
Energy company Carbon Energy has developed an exciting new technique to extract the power from coal. The technique is called Underground Coal Gasification (UCG). UCG, as its name suggests, converts coal into gas underground. The gas is then extracted to the surface, leaving much of the waste in the ground.
Carbon Energy needed to communicate the benefits of this revolutionary new technique to potential investors and business partners, and commissioned icemedia to build a website to do just that. The site needed to clearly demonstrate the UCG process to its target audience in order to differentiate it from other forms of coal energy extraction, such as coal seam gas and above-surface coal gasification.
The solution
icemedia developed a website using Joomla! CMS and used a range of rich media to communicate various aspects of Carbon Energy's operation. Rather than using words and diagrams to explain what is a fairly complex operation, we developed a 3D animation to explain the process of UCG in detail (watch the video). The animation also shows how UCG has minimal impact above ground, a key benefit of this technology. Several videos were also produced to explain:
- the technology in more detail
- Carbon Energy's strategic direction
- the benefits of either investing in or partnering with the company.
The animation and videos rotate on the homepage of the new website to draw visitors to Carbon Energy's key messages. The videos were converted to Flash movies. This means they will play on virtually any PC or Mac, so there's no need for visitors to the site to download a particular video player. The videos can be viewed without having to leave the homepage
The result
This website features a clean and simple design that presents Carbon Energy as a modern, scientifically-based organisation. The use of 3D animation and video on the homepage allows a great deal of important information to be quickly conveyed to visitors to the site, with minimal effort on their part.
The website has been a very important communications channel for Carbon Energy. It has helped the company achieve the important goals of generating investment and establishing key strategic partnerships. It will continue to play an important role as Carbon Energy moves into the next phase of its operation: full commercial production at the Bloodwood Creek site in Southern Queensland.