The world of direct marketing is changing fast. The exciting news is that is now possible to target customers one-to-one more effectively than ever before.
icemedia can help establish and manage your marketing database.
We can then handle all direct communications, from good old fashioned ‘snail mail’ (yes, it still has its place in today’s digital world), to outbound and inbound digital communications.
Add an innovative and creative edge to your direct marketing strategies through icemedia’s unique perspective. The combination of traditional direct marketing thinking and a thorough understanding of digital technology is the perfect formula for innovation and success.
icemedia can help with:
- marketing database set-up and management
- data analysis & planning
- creative B2B & B2C direct mail campaigns
- email, sms & mms campaigns
- innovative use of websites and web-apps
- closed-loop marketing
- integration of traditional media, direct marketing & digital
Find out:
- why a customer database is critical for future marketing success
- how to establish a customer database
why a customer database is critical for future marketing success
A marketing database is no longer a ‘nice to have’. It’s a critical requirement for organisations that want to succeed in today’s business environment.
It has become increasingly difficult and expensive to reach prospects and customers through traditional media channels.
The media environment is fragmenting. People are shifting media consumption from ‘scheduled’ to ‘on-demand’. They are disengaging from traditional forms of media. And, at the same time traditional media is becoming more and more expensive.
It’s now possible to capture and store customer information very cost effectively. You can use this information to tailor highly personalised messages in a rich media format, to deliver the right message to the right person at the right time.
how to establish a customer database
The critical starting point in developing a marketing database is deciding who you want to target and what you want to know about them. icemedia can work with you to establish a database development and management strategy. We can then help you to implement this strategy.
One of the first places to start is to look for customer data within your organisation. icemedia can identify different data sources and how to bring them together in a single data repository.
icemedia can set up a technical environment where data can continue to be fed into your marketing database from various sources across your organisation.
icemedia can develop strategies to build the number of records and to enhance the depth of customer information on your database.
Additionally, icemedia can work with you to review and analyse customer data to identify valuable and vulnerable segments. We then develop strategies to target different segments to help you to achieve your marketing objectives.
The better the quality of information, the more refined, highly personalised and better timed your messages can be. And this, in turn, is a formula for greater marketing success.