August 2007
icemedia’s branding was beginning to look a little tired. All companies develop and grow over time, and icemedia is no exception. The time had come to develop a new public face for icemedia that reflects its very essence, our objectives and personality.
This isn't as straightforward as it sounds. So, how did we tackle it?
We started out by thinking about the very different parts that make icemedia unique. We have brilliant software engineers and talented designers under the one roof. Mathematics and art. Precision and creativity.
What could possibly visually represent both of these very different skills?
We had to stop a moment. Before pursuing this thought any further, we needed to make clear who we are and what we do, then put it into words. And that's the hard part. The variety of work we do and our passion and commitment are obvious, but how do you sum it up?
developing our brand - who we are in a nutshell
We put ourselves through an intense brainstorming session. Under the microscope, we came up with these branding words:
icemedia’s brand idea
“icemedia’s strategists, designers and developers deliver complete online solutions that work.”
icemedia’s brand essence
“Proactive problem solving, big-picture solutions and inspiring trust in our clients by delivering on our promise.”
icemedia’s brand personality
“Colourful, creative, intelligent, competent. Professional and cool. Passionate Fun. Diverse.”
creating a new identity
Creative Director Anna Ryan focused on these words until inspiration struck. Crystals! They’re beautiful and geometric, immensely varied yet precise. She looked at images of crystals, amazed by their diversity and beauty. She felt she was on the right track. When she found spidrons she knew she'd found the solution.
What a revelation! These extraordinary two-dimensional shapes gave Anna an insight into just how flexible and versatile geometric forms can be. Just right for icemedia.
Drawing on these two sources, and remembering our icy connections, Anna created the cool, sophisticated designs you see in our new website. The uncluttered homepage provides a perfect vehicle to showcase our work for clients and offers clear, intuitive navigation around the site. Homepage features are an entry point into our 'Talking points' section, where our staff share their knowledge and experience with you.
Our print material will soon adopt the same sophisticated new look.
We’d love your feedback on the new designs. Tell us what you think!